Welcome to the Summer Tree official website (hereinafter referred to as “this website” or “we”). This Privacy Policy is formulated and published by Summer Tree Limited (hereinafter referred to as “Summer Tree Limited” or “we”) to explain how we collect, use, store, share, and protect your personal information (personal data). By using this website or any services related to this website, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy applies to the personal information collected, used, shared, and stored by Summer Tree Limited through this website, as well as any online or offline activities related to this website. Currently, this website only provides product and brand information for Summer Tree and links to authorized stores (third-party websites). It does not offer online shopping features or user submission forms (only a site-wide search function). As a result, the scope of personal information collection and processing is relatively limited. If you visit or use any third-party websites or services, please read and comply with their respective privacy policies carefully.
2.1 Information You Provide Voluntarily
Since this website does not currently feature user registration, online shopping, or form submission, we do not proactively request any personal information from you. If you voluntarily contact us via email, phone, or other channels, you may provide personal contact details and related information. Such information will only be used and stored to the extent necessary for communication purposes.
2.2 Information We Collect Automatically
Device Information: When you visit this website, we automatically collect information related to your device, including but not limited to the device model, operating system version, browser type and version, and network location (IP address).
Log Information: We collect log information generated when you use this website, such as the time you visit particular pages, the duration of your stay, click records, etc., to analyze website traffic and usage, helping us continuously optimize the user experience.
Search Keyword Information: When you use the site’s search function, the system may record the keywords you enter and the search time for the purpose of improving the search function and analyzing user needs.
Cookies and Similar Technologies: To enhance your browsing experience and provide better website services, we may use cookies or similar technologies to collect and store certain information. Please refer to Use of Cookies for further details on how we use and manage cookies.
Given that this website currently provides only product display and on-site search functionality, we use collected information primarily for:
Improving and Maintaining Website Functions: Analyzing website traffic and user search behavior to optimize the site’s content and structure; ensuring the website’s secure operation and preventing security risks or illegal activities.
Processing Information You Provide: If you voluntarily contact us via email, phone, or other means, we will use the information you provide to respond to and address your inquiries or needs.
Other Necessary Circumstances Permitted by Law: Where required by law or regulations, we may use the relevant information to fulfill compliance obligations or respond to legal procedures.
4.1 Sharing
Service Providers and Business Partners: To ensure the normal operation, technical maintenance, and traffic analysis of this website, we may share necessary technical or statistical data with third-party service providers or business partners. Such third parties may only use the relevant information within the scope of their services or cooperation and must comply with confidentiality obligations.
Legal Compliance or Protection of Legitimate Rights and Interests: Where required by laws or regulations, or by legitimate requests from judicial or administrative authorities—and to protect the legitimate rights and interests of Summer Tree Limited, other users, or the public—we may share the relevant information.
4.2 Transfer
In the event of a merger, restructuring, bankruptcy, or other significant corporate changes involving transfer of equity or assets, we may transfer the relevant information to the acquiring party to the extent permitted by law. We will ensure that the acquiring party continues to be bound by this Privacy Policy or complies with applicable laws and regulations.
4.3 Public Disclosure
Unless required by laws, regulations, judicial or administrative procedures, or explicitly authorized by you, we will not publicly disclose your personal information.
To enhance your browsing experience and provide better services, we store small data files called cookies on your browser or device to collect and store information. A cookie typically contains identifiers, the site name, and some numbers or characters, and can recognize your browser when you revisit the site.
Types of Cookies We Use:
· Strictly Necessary Cookies: Essential for the normal operation of the website, ensuring basic browsing and search functions.
· Analytical/Performance Cookies: Used for statistical and analytical purposes regarding website traffic, user search behavior, page views, and other anonymous or aggregated data, helping us improve the content and performance of the website.
Third-Party Cookies: On this website, we may use third-party analytics tools (such as Google Analytics) to help us gather visitor data. These third-party tools may set and read cookies on your device in accordance with their own privacy policies.
How to Manage or Delete Cookies: You can reject or delete cookies via your browser settings. Please note that disabling cookies may affect certain features of this website (for example, the loading speed of search results might slow down).
Security Measures: We take reasonable and feasible technical and managerial measures—such as encrypted data transmission, firewalls, and multi-level access controls—to protect the information we collect from unauthorized access, use, or disclosure. While we strive to protect your information, data transmission or storage on the internet cannot be guaranteed to be 100% secure.
Storage and Retention: In accordance with applicable laws and regulations, we store your information on reasonably secure servers and only retain it for as long as needed to fulfill the purposes described in this Privacy Policy. Once the retention period expires or the information is no longer required for business purposes, we will delete or anonymize the data unless otherwise required by law or regulation.
Under applicable laws and regulations, you may have certain rights regarding your personal information, such as the right to access, correct, or delete. Given the current limitations of this website’s functionality, the information we collect is minimal and largely anonymous or aggregated technical data. If you believe there is an issue with how we handle your personal information or if you have any questions, please feel free to contact us (see Contact Us). We will respond and address your concerns within a reasonable timeframe and scope.
This website is primarily intended for adults. If you are under 14 years of age (or the age of a minor as defined by local laws and regulations), please visit and use this website under the supervision of a parent or legal guardian.
If we discover that we have collected personal information from a minor without prior verifiable parental consent, we will delete such information as soon as possible once confirmed.
Some pages on this website contain links to authorized stores (third-party websites), and you may choose whether to visit them. The operation and data practices of third-party websites are independent of us and subject to their own privacy policies or terms. We recommend that you read and understand the privacy policies and terms of use of any third-party websites before leaving our website to protect the security and legitimate rights of your personal information.
We may update this Privacy Policy from time to time to reflect changes in our business operations, advancements in technology, or new legal and regulatory requirements. If there are significant changes, we will notify you through a website announcement or other appropriate means and publish the revised policy on this website.
Once updated, the revised Privacy Policy will take effect from the date of publication. If you continue to use this website after updates are published, you will be deemed to have accepted the revised terms.
If you have any questions, comments, or suggestions regarding this Privacy Policy or our handling of your personal information, please contact us via:
Company Name: Summer Tree Limited
Address: 17/F, Hong Kong Trade Centre, Nos. 161-167 Des Voeux Road Central, Hong Kong
Telephone: +86-400-885-3060
Email: privacy@summertree.com
We will respond and address your requests as soon as possible, typically no longer than the period required by applicable laws and regulations.
Last updated on January 29, 2025
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